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Showing posts from March, 2019

Why would you develop a Personal Brand?

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'Woo hoo...because I want to be pretty/handsome and fun!' That thinking won't get you anywhere. You have a message to share and defining that message is a key part of developing a strong brand that will attract more valuable clients.  Start by defining your style, who you are and why you do what you do. A brand by the way isn't a business plan. They have very different purposes. Your personal brand will influence your plan but not visa versa. Next, get help. There are literally thousands of resources online including how to and what to do articles, apps, videos and more. Look for ideas and questions that will guide you toward discovering, internalizing and communicating your personal brand.  Hiring a consultant may be the way to go for you. That person will support you, give you advice, keep you on track and provide valuable feedback. A brand doesn't happen overnight. Be patient.  Are you ready to build your personal brand photo library? A good personal