Virtual and On-Location Photography

                                                           📸   Capturing holiday memories is going to be a little different this year …  They'll probably be laid-back but can be magical if you plan for how to adapt.  Part of the mix for capturing your holiday memories can still include professional (or not so selfies) portraits.  A  virtual photoshoot  is an option if you don't want to leave your home. Your remote family members can also have a virtual photoshoot wherever they are to capture this same moment in time for everyone.   Whether you hire a photographer or take the DIY route you can adapt these to virtual or in-person photoshoots.  ✌  Here are some tips for taking your holiday photos. 🗓 Plan your wardrobe.  It makes such a difference to coordinate colors...

After spending a ton of money on equipment with a plan to make promotional videos for my photography business I was frustrated when I could not get all the equipment to work together. I know my photography equipment inside and out but when it came to producing video not so much, actually not at all! Out of frustration I did a search on line (of course) and found a simple, low cost option that includes what you already have. This hack is particularly for iPhone users but may also apply to other mobile phone cameras as well. This link will take you to a quick video  with the instructions as well that may give you a good visual way to implement the solution for yourself. I will outline here as well. Find something you can put the phone on that is stable. I have a mini-tripod which isn't very expensive and helps. You have a choice of many specifically to hold a mobile phone. Position the camera horizontally which is best for almost all uses. Take the headset provide...

Everyone is photogenic but I hear so many people think that they aren't because they believe they have never taken a good photo. And maybe they haven't. With the standard in today's world of selfies and point and shoots it's impossible for most people to show off their best features. There's a lot that goes into being photogenic and what you see in photos of celebrities isn't always who they are off camera. “Even I don't wake up looking like Cindy Crawford.”  Cindy Crawford Cindy is being modest, but all professional photos have some retouching done without compromising who the person is in the photo. Photoshop is designed for that. So much of what changes an individual's look (the photogenic factor) in photographs is lighting and angles. Angles are affected by professional posing, camera and lighting placement. Then there's an inner glow that I can't explain but it's like a light switch.  Ugly? Never. Photogenic? Always. Wan...

As the New Year begins, it is the perfect time to evaluate, renew and refresh you branding and marketing materials. This should include your written content as well as your visuals such as video and photographs.  Both should clearly reflect your branding image.   Last year, I decided to add videos into my Branding mix.  I had planned to use them for several scheduled promotional opportunities.  The videographer and I had a prior general discussion, but in retrospect, not thorough enough. I didn’t have experience with this medium and process and frankly, didn’t know what to ask. The results were misaligned with the outcome I envisioned and they didn’t meet my quality expectations.  It was an expensive lesson. The purpose of this article is to provide you with guidance and preparation when photography is involved in your branding and marketing plan.  Here are 5 important steps that will result in a successful photography branding session. Be Clear ...

The holidays are upon us and planning the season has kicked in. I took my vampire and witch Halloween 'dolls' out (they will enjoy the light until January 2), we're planning Thanksgiving dinner and hosting a comfort soup party on January 1. Between now and when the activities are in full swing many of us will also be planning holiday cards (hopefully with professional photography but that's a different story), event invitations and more. I'm currently scheduling mini-photo sessions for Saturday November 16 in DC Ranch, North Scottsdale. Get in touch to schedule your session and receive a FREE digital photo optimized for  your holiday cards or wherever you prefer.  There are several companies that do wonderful printing for reasonable prices. The labs I use have good quality paper, fantastic range of designs and great pricing. They're easy to set up - just drag and drop. Add a personal message and you're in good shape for the holidays. Vistapri...

It's not your camera, it's what you photograph that counts. I've been thinking about what we should all consider when we're planning and taking photos. Here are a few tips that may help in your photography journey. Pick a waterproof case if you're going to be near or in water. Nothing more disappointing than watching your camera flutter to the bottom of the pool, bathtub, lake and anywhere there is water. Leave free space on your digital card for plenty of photos. Newer digital technology built into the casual users camera allow high resolution photos that may take up a lot of space on the card. Even a mobile phone can run out of space. Either have a second card backup or delete those redundant selfies. That will  guarantee you don't run out of digital 'film' right at the most important time in your vacation, family gathering etc. Change your perspective. Move the camera up and down, move you or your subject to the left and right. The photos wi...

There's always a lot to think about for the professional photographer much less the casual picture 'taker.' Here's one tip that's pretty easy to avoid. The Popsicle! 1. Anytime you 'pose' your photo think about what's growing out of the subject. I call that the popsicle. It's distracting and easy to avoid. 2. I scoured my photos for an example and finally found this ONE. I have taken many photos with things growing out of my clients. I dump them as soon as I notice the problem. 3. You only need to move a couple feet or even inches left or right up or down to avoid the problem. In the case of the sample photo it was even growing out of his ear.  4. You probably will never find actual popsicle sticks in nature growing out of any head but you will photograph something like the sample. Happens ALL the time. Enjoy! Check out my article  15 Tips For Better Headshots I hope that you find this little tidbit helpful.  If you enjoy the ...

😓😢🙈🚂 I typically start out an article or post with as much an upbeat tone as possible. This email, however, has an entirely different tone.   A l ittle glum but useful.   Never, ever, ever stand or have your photo subject stand on railroad tracks. Most of the time the train will be way past you before you ever hear it. You know what that means! It's happened more that just a few times that the client or photographer have been killed as a result of getting that 'fabulous' shot down the middle of the tracks. Seniors particularly like this setting.   Same concept as in 1 above. Don't stand in the middle of the street. You do not have right of way just because you're doing something like taking a perspective photo of the Empire State building.   Stop texting when you're walking. It's just plain rude and selfish to think that others have to watch out for you rather than you watching out where you're going. PS I know this because I've done it....

If you wear glasses most of the time, you will probably want to wear them in your headshot photo. If you’d like photographs without your glasses, just let your photographer know.  To eliminate glare or reflections: Tip One: Bring empty frames or remove the lenses from your glasses. Tip Two: Tilt your head slightly down or away from the camera.  Tip Three: Have lights off to the side or anywhere they are not right in front of the person, I generally use two lights off to the sides so I can get even fill for business headshots. It may take a few shots before the lights are in the right position. Tiny adjustments make all the difference. Of course you can always just not wear your glasses! ;-) Many people choose to have their makeup done professionally for their headshots. It’s a good idea! A professional makeup artist will know how to make you look your best for the camera. If you’re doing your makeup yourself, keep it natural. In either case if ...

It may go without saying, I'll say it anyway, that your clothing choice is important. That doesn’t mean that picking clothing is easy though! I have some tips that will make the process of deciding what to wear easy and help you ensure that you look your very best. Tip One: When choosing what to wear for you professional headshots, it’s best to avoid complex patterns like stripes or checks. Horizontal lines can be difficult to look at in a photo and mixing patterns can make the photo feel busy. Vertical lines can have a slimming effect but should be minimal. It’s best to opt for solid colors whenever possible. This will not only give the headshot a more classic look but will be more visually pleasing several years from now when styles and trends have changed. Tip Two: Men Choosing what to wear is often pretty simple. For a corporate headshot, a business suit is almost always a good choice. If you want a more casual look, you can forgo the blazer and wear a white shirt with...

You may never need to know these things but for every budding photographer who has a smartphone and may transition to a point and shoot here's the  lowdown on some technical terms and what they mean.  At a minimum the next time you have a portrait taken by a professional photographer you can impress them with your knowledge of the terminology!  Definitions: Aperture Aperture (opening)  Think of the lens as a window—large windows or wide angles let in more light, while small windows let in less light. A wide open aperture will let more light into the image for a brighter photo, while a smaller aperture lets in less light. Aperture is measured in f-stops; a small f-stop like f/1.8 is a wide opening, a large f-stop like f/22 is a very narrow one. Aperture is one of three camera settings that determine an image’s exposure, or how light or dark it is. Aperture also affects how much of the image is in focus—wide apertures result in that cr...

Composition is one of the most important aspects of photography and also, probably one of the most taken for granted. How you frame your subject and compose your shot ultimately determines how memorable and interesting it is. A lot of times, we see something that we want to take a picture of and take 15 images of the exact same thing from the exact same spot. Moving a few feet to the right or to the left, getting higher and getting lower can totally change an image and give you a series of unique and interesting images instead of dozens that are almost identical. Changing your perspective can also help eliminate distracting background elements like cars and other people. It’s important to pay attention to the whole scene. Nothing ruins a portrait faster than a lamp post or street sign coming out of the top of your subjects head! A few steps to the right or left or getting a little higher or lower is all you have to do to get rid of distracting background elements. Try This:...

  15 Quick  Tips for Better Professional Headshots Headshots are typically the first impression a prospect has of you and your brand. The images are used on business cards, websites and literature or brochures that may be in use for several years. You’ll be seeing that photo a lot and it’s important that it be the best professional representation of you possible. There are so many ways to maximize your headshot but there's no room for every point here.  You'll get better results if you integrate a few of the following tips.  Do them all and you're a super star. Drink water and get plenty of rest at least 48 hours before the photoshoot. Avoid alcohol during that same 48 hours. It can actually impact skin tone and circles under your eyes. Stay away from light colors though pastels are OK if they don't blend with your skin. White can be too bright and glare in the final photo. Darker shades are most flattering but black can lack detail. Wea...

'Woo hoo...because I want to be pretty/handsome and fun!' That thinking won't get you anywhere. You have a message to share and defining that message is a key part of developing a strong brand that will attract more valuable clients.  Start by defining your style, who you are and why you do what you do. A brand by the way isn't a business plan. They have very different purposes. Your personal brand will influence your plan but not visa versa. Next, get help. There are literally thousands of resources online including how to and what to do articles, apps, videos and more. Look for ideas and questions that will guide you toward discovering, internalizing and communicating your personal brand.  Hiring a consultant may be the way to go for you. That person will support you, give you advice, keep you on track and provide valuable feedback. A brand doesn't happen overnight. Be patient.  Are you ready to build your personal brand photo library? A good personal...

We live in a visual world. Professional photography has never been as important as it is right now when communicating with prospects and influencing your market. You are the literal face of your business and you want your prospects and clients to know who you are. Building a robust library of photos is key to maintaining a fresh portfolio of flexible visual assets. Here's the list that you can consider and decide what works best for you. Throughout your website. In posts on you social media platforms. In your newsletter, blogs and e-blasts. In proposals to prospective clients. In the contracts you present to your clients. Press releases about an event or new offering you have. Profile photo refreshing every few months so that people see a new image of you. In your sales and landing pages. Submit an image along with your bio when you have a speaking engagement. In your email signature. On print materials like rack cards, brochures, mailers or other. Building y...