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Showing posts from February, 2020

How many faces can you make? A headshot story!

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I think a lot about headshots. I think about what's best in a headshot and can come up with a dozen ideas that suit me but maybe not you. What it boils down to is that your headshots reflect your personality, supports your story ~ all while it projects your brand. We live in a visual world. Professional photography has never been as important as it is right now when communicating with prospects and influencing your market. You are the literal face of your business and you want your prospects and clients to know who you are. Building a robust library of photos is key to maintaining a fresh portfolio of flexible visual assets. It is useful to have more than one headshot taken during a session. That provides flexibility for when and where to post your photo. It's an opportunity to always have something new to post and update your followers and clients on social media, place on  business cards, press releases, brochures, announcements and more. Decide what works best f

Are you photogenic (or not so much)?

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Everyone is photogenic but I hear so many people think that they aren't because they believe they have never taken a good photo. And maybe they haven't. With the standard in today's world of selfies and point and shoots it's impossible for most people to show off their best features. There's a lot that goes into being photogenic and what you see in photos of celebrities isn't always who they are off camera. “Even I don't wake up looking like Cindy Crawford.”  Cindy Crawford Cindy is being modest, but all professional photos have some retouching done without compromising who the person is in the photo. Photoshop is designed for that. So much of what changes an individual's look (the photogenic factor) in photographs is lighting and angles. Angles are affected by professional posing, camera and lighting placement. Then there's an inner glow that I can't explain but it's like a light switch.  Ugly? Never. Photogenic? Always. Wan