Virtual and On-Location Photography

  In the past, I've written a lot about virtual meetings and the visual impact on your brand.  As a  virtual photographer , my eye starts to recognize opportunities for improving how you appear at a virtual meeting.  The tweaks are subtle.   Following are the three next level suggestions for improving your image during a virtual meeting.  💡Color of light. The most common color on an attendee's face on a virtual meeting is yellow, followed by orange. That often means the lights used are incandescent. Solution: Soft white lights are a good solution. A techie option is to go for a light rated close to 5500k (kelvins), a neutral. Many ring lights have options that include Warm White, Cool White, and Daylight. 2. 👀 Glasses. I wear them. Half of my clients do as well. They are a challenge. Solution:  Look straight at the screen. Do not have the screen positioned so that you have to look up. Have lights slightly above your screen an...

  We live in a visual world especially now that for many much of our communications are strictly  online. Professional photography  has never been as important as it is right now when communicating with prospects and influencing your market. You are the literal face of your business and you want your prospects and clients to know who you are. Here's the list... Throughout your  website In posts on you  social media  platforms In your newsletter,  blogs  and e-blasts. In proposals to prospective clients. In the contracts you present to your clients. Press releases about an event or new offering you have. Profile photo  refreshing every few months so that people see a new  image of you. In your sales and landing pages. Submit an image  (not just a headshot) along with your bio when you  have a speaking engagement. In your email signature On print materials like rack cards, brochures, mailers or other With a strategic library you'...

  How did you feel that last time you posted a new professional headshot? I'm guessing pretty good. What I've noticed on social media is when a client posts a new headshot the comments like these start to explode.                                                        Love it Gorgeous Wow You're so pretty Very professional... You look younger than ever Fabulous as always only more so... Awesome So handsome. Keep up the good work. You're looking good... Who took that photo? I want to look like you. When I read the comments and see clients' social media likes it's an endorphin rush. There are so many reasons why you'll want to update your headshot.  It will attract new viewers. Have you ever bought a book twice because the cover was changed? You get the idea. An updated headshot will keep you in front of clients and prosp...

                                                           📸   Capturing holiday memories is going to be a little different this year …  They'll probably be laid-back but can be magical if you plan for how to adapt.  Part of the mix for capturing your holiday memories can still include professional (or not so selfies) portraits.  A  virtual photoshoot  is an option if you don't want to leave your home. Your remote family members can also have a virtual photoshoot wherever they are to capture this same moment in time for everyone.   Whether you hire a photographer or take the DIY route you can adapt these to virtual or in-person photoshoots.  ✌  Here are some tips for taking your holiday photos. 🗓 Plan your wardrobe.  It makes such a difference to coordinate colors...

This 2 part blog addresses the professionalism and your personal brand that you can project in a virtual meeting. Don't waste the opportunity or other attendees' time if you aren't going to respect who they and you are. In Part 1  we discussed paying attention in a virtual meeting, dressing professionally, and staying in one place sitting still. The next 3 thoughts address the environmental setting. Backgrounds - Is it as difficult for you as it is for me to concentrate on the person when the background is like a storage facility? OK, that's harsh. But even though not all of us have the luxury of devoting a spiffy space to where we meet it wouldn't hurt to clean up the mess behind. Solution: have your logo, product photos, etc. ( professionally shot if possible ) printed by a retail printer and hang them up behind you. Make sure the photo size is large enough or close enough to your screen that your viewers can appreciate what's behind you. Optional...

For real. It's not a futuristic idea, Virtual Impact Photography is here. Technology has had a profound effect on how we do business and how we acquire clients, partne rs and services. Photography is the unifying visual element that brings focus to you, your brand and products.  Virtual Impact Photography (VIP) launched a remote photography and coaching service that mirrors a professional studio photoshoot experience for headshots and personal branding. A VIP experience lets clients feel comfortable and safe in their own surroundings while a professional photographer coaches them afar for the best poses, and best lighting and most effective setting before snapping the shutter remotely.  Photos taken during a virtual photoshoot are actual live mobile camera shots in the client’s own environment, NOT screen shots or fake backdrops. The photoshoot is conducted in real time anywhere in the world, managed by the photographer who makes suggestions for poses, ...