11 Ways to Use Branding Photography to Grow Your Business


 We live in a visual world especially now that for many much of our communications are strictly online.

Professional photography has never been as important as it is right now when communicating with prospects and influencing your market.

You are the literal face of your business and you want your prospects and clients to know who you are. Here's the list...

  1. Throughout your website

  2. In posts on you social media platforms

  3. In your newsletter, blogs and e-blasts.

  4. In proposals to prospective clients.

  5. In the contracts you present to your clients.

  6. Press releases about an event or new offering you have.

  7. Profile photo refreshing every few months so that people see a new image of you.

  8. In your sales and landing pages.

  9. Submit an image (not just a headshot) along with your bio when you have a speaking engagement.

  10. In your email signature

  11. On print materials like rack cards, brochures, mailers or other

With a strategic library you're in control your image and will be in a position to project exactly what you want the world to see.

Make sure that once you're ready to build your visual brand you work with a photographer who understands the... 

  1. variety 
  2. depth
  3. questions  
  4. deliverables 
...involved in branding photography

You can be safe and protected during these unusual times by doing a virtual photoshoot. It's the ultimate social distancing option to build your brand portfolio.

Comments

Post a Comment

Popular posts from this blog

Everyone Else Is Posting A New Headshot. Are You?

Image
  How did you feel that last time you posted a new professional headshot? I'm guessing pretty good. What I've noticed on social media is when a client posts a new headshot the comments like these start to explode.                                                        Love it Gorgeous Wow You're so pretty Very professional... You look younger than ever Fabulous as always only more so... Awesome So handsome. Keep up the good work. You're looking good... Who took that photo? I want to look like you. When I read the comments and see clients' social media likes it's an endorphin rush. There are so many reasons why you'll want to update your headshot.  It will attract new viewers. Have you ever bought a book twice because the cover was changed? You get the idea. An updated headshot will keep you in front of clients and prospects so you're top of mind when they need you, your services or products. A current headshot contributes to your authenticity. When I mee
Read more

How many faces can you make? A headshot story!

Image
I think a lot about headshots. I think about what's best in a headshot and can come up with a dozen ideas that suit me but maybe not you. What it boils down to is that your headshots reflect your personality, supports your story ~ all while it projects your brand. We live in a visual world. Professional photography has never been as important as it is right now when communicating with prospects and influencing your market. You are the literal face of your business and you want your prospects and clients to know who you are. Building a robust library of photos is key to maintaining a fresh portfolio of flexible visual assets. It is useful to have more than one headshot taken during a session. That provides flexibility for when and where to post your photo. It's an opportunity to always have something new to post and update your followers and clients on social media, place on  business cards, press releases, brochures, announcements and more. Decide what works best f
Read more

3 Bright Ideas For Better Visual Branding During Virtual Meetings

Image
  In the past, I've written a lot about virtual meetings and the visual impact on your brand.  As a  virtual photographer , my eye starts to recognize opportunities for improving how you appear at a virtual meeting.  The tweaks are subtle.   Following are the three next level suggestions for improving your image during a virtual meeting.  💡Color of light. The most common color on an attendee's face on a virtual meeting is yellow, followed by orange. That often means the lights used are incandescent. Solution: Soft white lights are a good solution. A techie option is to go for a light rated close to 5500k (kelvins), a neutral. Many ring lights have options that include Warm White, Cool White, and Daylight. 2. 👀 Glasses. I wear them. Half of my clients do as well. They are a challenge. Solution:  Look straight at the screen. Do not have the screen positioned so that you have to look up. Have lights slightly above your screen and to either side if you have multiple light options
Read more