3 Bright Ideas For Better Visual Branding During Virtual Meetings

 

In the past, I've written a lot about virtual meetings and the visual impact on your brand. 

As a virtual photographer, my eye starts to recognize opportunities for improving how you appear at a virtual meeting. 

The tweaks are subtle.  

Following are the three next level suggestions for improving your image during a virtual meeting. 

1. 💡Color of light. The most common color on an attendee's face on a virtual meeting is yellow, followed by orange. That often means the lights used are incandescent.

Solution:

• Soft white lights are a good solution.
• A techie option is to go for a light rated close to 5500k (kelvins), a neutral.
• Many ring lights have options that include Warm White, Cool White, and Daylight.

2. 👀 Glasses. I wear them. Half of my clients do as well. They are a challenge.

Solution: 

• Look straight at the screen. Do not have the screen positioned so that you have to look up.
• Have lights slightly above your screen and to either side if you have multiple light options.
• Put an anti-reflective or anti-glare coating on your lenses. While this doesn't resolve the whole problem, it helps.

3.  👪 Project a professional image. If you don't have an option for a professional environment, use a green screen.

Solution:

• 👀👀👀For ease of use, look for the ones that you can attach to the chair you're on. 
• Don't wear green. You'll become part of the scene. 
• Have your lighting as even as possible. 

Enjoy the process!