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Best 5 reasons companies like yours are converting to virtual photography

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  If you haven't experienced it yet  ... most likely you will soon because virtual photography is now a must-have experience in the day of the new normal.  It's here to stay.  Traditionally, companies that use photography for their branding, marketing, and image have used more traditional avenues to capture these photos ... ... which are time-consuming, costly, and inconsistent. And while it came about as a necessity from the pandemic, it has presented many benefits, especially to companies with multiple locations that need to have streamlined branding. Here are the top 5 ways my clients are benefiting from virtual photoshoots * We've been able to save employee productivity by reducing travel time to and from photoshoots. * No need to manage multiple photographers in various locations; one photographer as the point of contact for management (easy scheduling). * Brand consistency: photography that meets corporate standards * Budget management * New employee remote dig...
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3 Bright Ideas For Better Visual Branding During Virtual Meetings

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  In the past, I've written a lot about virtual meetings and the visual impact on your brand.  As a  virtual photographer , my eye starts to recognize opportunities for improving how you appear at a virtual meeting.  The tweaks are subtle.   Following are the three next level suggestions for improving your image during a virtual meeting.  💡Color of light. The most common color on an attendee's face on a virtual meeting is yellow, followed by orange. That often means the lights used are incandescent. Solution: Soft white lights are a good solution. A techie option is to go for a light rated close to 5500k (kelvins), a neutral. Many ring lights have options that include Warm White, Cool White, and Daylight. 2. 👀 Glasses. I wear them. Half of my clients do as well. They are a challenge. Solution:  Look straight at the screen. Do not have the screen positioned so that you have to look up. Have lights slightly above your screen an...
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11 Ways to Use Branding Photography to Grow Your Business

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  We live in a visual world especially now that for many much of our communications are strictly  online. Professional photography  has never been as important as it is right now when communicating with prospects and influencing your market. You are the literal face of your business and you want your prospects and clients to know who you are. Here's the list... Throughout your  website In posts on you  social media  platforms In your newsletter,  blogs  and e-blasts. In proposals to prospective clients. In the contracts you present to your clients. Press releases about an event or new offering you have. Profile photo  refreshing every few months so that people see a new  image of you. In your sales and landing pages. Submit an image  (not just a headshot) along with your bio when you  have a speaking engagement. In your email signature On print materials like rack cards, brochures, mailers or other With a strategic library you'...
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