5 Common Challenges Hiring a Brand Photographer: Non-Traditional

Finding the right photographer for your personal brand photos can be overwhelming. It may seem like everyone and their sister is a photographer and trying to find a photographer who understands what you need to help grow your business and connect with your audience can feel like looking for a needle in a haystack. 

I want to help make that process easier for you starting today with this article.

Challenge #1: Hiring a Traditional Photographer who doesn’t specialize in Personal Brand Photography
While there are plenty of photographers who can take a beautiful photo or a nice headshot, very few traditional photographers understand how to transform your personal brand into images. They may expect you to have all the ideas, or they’ll come with generic, overdone ideas, like you with your laptop and a cup of coffee, or you with a glass of wine with some friends.

While neither of these images are bad to have, traditional photographers, will not have the expertise you need to create images that truly connect with your audience and grow your social media following.

A personal brand photographer doesn’t work off of a generic shot-list, they strategically transform your brand into a set of images that connect with and engage your audience. They take the time to understand your brand and your audience. They’ll use this information to create a set of unique images that will truly reflect your brand and help people feel like they know and trust you. It’s far more than just a beautiful headshot.

It’s hard to stand apart from the crowd online. If you’re going to invest the time and money in personal brand photography, picking a traditional photographer who doesn’t understand how to transform your brand into images is a huge mistake. You’ll blend in with everyone else and the images won’t strengthen your brand. If you want to use images to enhance your personal brand and grow your business online, you need to work with someone who specializes in Personal Brand Photography.

Pro Tip #1: Look for variety.
When you look through a photographer’s portfolio, look to see if they have “go to” poses that they do with everyone, or if they have a wide variety of images that vary from client to client.
I also recommend that you ask to see a full gallery from a single client. You’ll see more than just the best images that were posted on their website and you’ll get a better sense of how much variety you can expect from a single shoot and how well they capture a client’s brand.

PS - Could you do me one quick favor?
I just want to make sure these emails are getting through to you as requested. Will you just hit reply quickly and let me know you got this email OK?

Let me know if you have any questions.

Yours truly, Linda - 480-353-9415

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