5 Common Challenges Hiring a Brand Photographer: Right to Edit

What most photographer won't let you do...



In the last two emails, we covered why it’s important to hire a Personal Brand Photographer who understands how to create images that reflect your brand and who gives you the license you need to use the images commercially without any hassles.
Today we’re going to cover another mistake that limits how you can use images. It’s almost as big of a mistake as the last one!

Challenge #3: Not getting the right to edit the images. This is a big one.

Traditionally, photographers do NOT give the right to edit their photos in any way. Consumers generally don’t need to edit photos from traditional photographers. They hire photographers because they like their work. It’s rare they’d do more than buy a few prints, an album, wall art or cards.

However, if you’re hiring a photographer because you need images to grow your business online, you’re likely going to need to edit or modify a few of them. Whether it’s adding text to the image, optimizing it for Pinterest, making it into a Facebook ad or something more drastic, you need rights to make any changes.

Pro Tip #3: Ask if you’re allowed to edit the photos.

You want unrestricted access to edit and customize the images however you or your graphic designer needs to. Avoid any photographers who won’t allow this.
If you’re finding this email series helpful but you don’t want to wait for the last few tips, hit reply and let me know. I’d be happy to set up a meeting with you and pass along the rest of the information. I’ll answer any questions and we can see if I’d be a good fit for your photography needs.

P.S. In the next email, I’m going to share a challenge that I guarantee will cost you sales and lower your conversions. You’re not going to want to miss it.

Yours truly, Linda - 480-353-9415

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