5 Common Challenges Hiring a Brand Photographer: Who's Credited

This error will lower your conversion rate...



Today’s challenge is HUGE if you care about converting your audience into paying clients. If you make this mistake, your conversion rate will drop.
But first, in case you missed an email, let’s do a quick review of what we’ve covered so far.
  • Mistake #1: Hiring a traditional photographer instead of someone who specializes in Personal Brand Photography
  • Mistake #2: Not asking if a commercial use license is included
  • Mistake #3: Not getting the right to edit the images
Which brings us to today…

Challenge #4: Hiring a photographer who requires you to give them credit
Traditional photographers usually allow you to use images online if you link to their website or credit them whenever you use the image. They may even require you to use a watermarked version of the image. If you have to link to their site on a sales page, on your Facebook ads or anywhere else, it will lower your conversion rate. Anytime you add links to outside sites on posts or pages you risk losing your traffic to those sites and miss the opportunity for people to take the action you want them to take. This is why it’s important to hire someone who understands that it’s not always appropriate for you to give credit each time one of their photos is used.
Do I appreciate it when I’m credited on posts or pages where it’s appropriate (like casual social media posts or in blog posts)? Of course! But I’d never want giving credit to hurt your conversion rate or make your own content less effective. I do everything I can to help you grow your personal brand and make working with me as amazing as possible so that when you hear of someone who needs a personal brand photographer, you’ll be happy to recommend me.

Pro Tip #4: Ask for specific details on how you’re required to credit the photographer.
Any photographer who requires you to credit them every time an image is used doesn’t understand basic conversion principles and the needs of an entrepreneur or influencer.

Bonus Tip: Ask what rights the photographer has to use your photos in their own business.

As photographers, we rely on the images we take to show as examples to potential new clients. If you’ve got a large following and do not want the photographer to be able to use your images to market their business, or if you want to buy full copyrights to the images, you’ll want to have this discussion before you hire them.

Entrepreneurs and influencers with large audiences often have people try to take advantage of the brand they’ve built or have people misrepresent their relationship to promote their own business. I’d never want you to feel violated by how your images are being used. That being said, non-disclosure agreements and/or buying full copyrights will increase your costs significantly.

When you find a personal brand photographer who you trust, they won’t misrepresent your relationship because they understand the work you’ve put into creating your brand and growing your audience and they would never want to take advantage of that. Be sure to have this discussion. You can generally work out an agreement that allows the photographer to use the work in a way that’s acceptable to you both and that won’t require a non-disclosure agreement or any extra fees.

If you want a photographer who you can trust, who won’t take advantage of the brand you’ve created, who genuinely has your best interests at heart and who will provide incredible images that help you strengthen the brand you’ve built, I’d love to work with you. Just click reply and we’ll set up a time to connect and talk about how I can best serve you and create custom images that tell the stories of your personal brand.

P.S. I’ve got one last challenge to help you avoid. Avoiding this one will make your content creation and social media strategy more efficient, streamlined and effective.

Yours truly, Linda - 480-353-9415

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Facebook.com/lindakazares
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Portfolio: LindaKazares.com

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