5 Common Challenges Hiring a Brand Photographer: Planning

How to streamline our social media & content creation management




Today’s challenge won’t cause you major frustrations like some of the other mistakes, but by avoiding this one, you’re going to get the most out of your personal brand photography investment and not miss out on any key images.
So far in this series, I’ve revealed these common mistakes:
  • Challenge #1: Hiring a traditional photographer instead of someone who specializes in Personal Brand Photography
  • Challenge #2: Not asking if a commercial use license is included
  • Challenge #3: Not getting the right to edit the images
  • Challenge #4: Hiring a photographer who requires you to give them credit
If you missed any of these, go back and find the email in your inbox. Avoiding these challenge will save you lots of frustration down the road and will help increase your conversions rates.

What is the final mistake I see people make when they hire a personal brand photographer?

Challenge #5: Shooting without a plan

A good personal brand photographer will ask you a series of questions and your answers will ensure that you get all of the images you need to create content for a solid three months.

Whether you need daily images for Instagram, images for blog posts, website banners, Pinterest images, Facebook Ad images, or something else, a good personal brand photographer will make sure you have everything ready to go at your fingertips, and they will be formatted correctly for each platform. Many traditional photographers shoot vertical portraits, which are hard to use for website banners and Facebook ads or close-ups that don’t leave the space you need to add text or other graphic elements to the image. A personal brand photographer shoots with your needs in mind and provides you with images that are perfect for creating content.

My goal is to provide you with every image you will need for three months which will make your social media management and content creation more efficient. No more wasting ten minutes taking a low-quality iPhone picture when you have the perfect image ready and waiting for you every day. You will be able to batch create your posts with ease and efficiency, saving you time and helping you get ahead, so that you can schedule posts in advance and not have that hanging over your head each day.

Pro Tip #5: Hire a photographer who offers a yearly package

If you are using social media to grow your personal brand, you’re going to need a steady stream of new images month after month.
While traditional photographers typically book one session at a time, personal brand photographers offer yearly packages that lock in your spot with them and guarantee that you’ll have fresh images every quarter.

You’ll often get a better rate when you book a yearly package instead of individual sessions and it’s one less thing that you’ll have to worry about. Plus, you can pay monthly, which helps even out your cash flow throughout the year.

If you’d love to have all of the images you need, month after month, without having to think about it, I’d love to discuss becoming your personal brand photographer. I understand your needs as an entrepreneur and influencer better than a traditional photographer ever could and every aspect of my business was built to be perfectly suited to your needs. I’ve got a limited number of yearly spots, so if you’re interested in working with me on an ongoing basis, respond to this email and let me know. I’m happy to answer any questions you have, so don’t hesitate to get in touch. Either way, I hope that you found this email series helpful in your search for a personal brand photographer. Hope to hear from you soon!

Yours truly, Linda - 480-353-9415

FREE series subscription: https://bit.ly/2Iz5kWj
Facebook.com/lindakazares
Instagram: lindakazares

Portfolio: LindaKazares.com

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