Virtual and On-Location Photography

In Part 1 we covered Productive Ways to Use Corporate Event Photography with 14 tips to consider the next time you hire a photographer for an event. Pre-Event planning is an important step that will assure success. Without it it's like darts - hit or miss. The plan will be used to communicate with your team and photographer so everyone is on the same page when it comes to before, during and after the event. There are two key areas to define in the planning stage that should be provided by the organizer to the photographer: a check list of shots that will be needed depending on how the photos will be used and tactical instructions.   Suggested “shot list” many include: Pre-event setup. This can involve set-up, preparation and decoration throughout the construction phase before the attendees arrive A step and repeat at the 'Red carpet' location as the attendees arrive Posed and candid shots of VIPS such as speakers, awardees, key clients etc. Crowds m...

 (Part 2 Will Cover How Pre-Event Planning will Enhance the Results of Corporate Event Photograph y) The original title of this article was 'Where do your event photos go to die?' It seemed a little harsh. Practically speaking, though, I know that most photos taken at an event will end up in a digital boneyard. Why? Because... Organizers don’t know what to do with them The person responsible is too busy to follow-up The company may lack a marketing perspective The company uses stock photos. One hopes it doesn’t show up on a competitor’s website, just sayin’! It’s been known to happen. A strategic plan wasn't put into place prior to the event  Finally, Who cares! Wow. I have to confess that when I produced events in the 90’s I didn’t have photos taken. That was before the ubiquitous availability of digital photography. Do I wish I had?  You bet because there are so many relevant and valuable uses for the photos from events. Let’s go through some he...

Taking photos is just the beginning if your plan is to print and hang a single or gallery of portraits. Hanging photo groupings can be a challenge. Check out this video for installing multiple photos using a template and simple tools to install something similar to this client's annual photos.  The template used for this wall was provided by the lab for use specifically with these displays but you can create your own templates with a little planning, paper, tape measure and pencil. Go to Video! Any questions get in touch. Call me at 480-353-9415 or email. Enjoy!

We're all selfie-obsessed! The digital mobile phone has turned Selfies into a necessary component of socializing but definitely not an art.   Did you know that over 17 million self-photos are uploaded to social media every week - with those individuals over-55 taking more pics than those aged 18-24. If that many pics are being uploaded imagine how many are being taken daily. Astonishing. With a new year ahead of us and Selfies an obsession we're in for quite a year of dropping our phones, bumping into people or falling over anyone in our way to get that very special selfie.   These examples will help you take better Selfies and avoid walking into traffic. Photo 1 through 4 were taken in the same room within a 10 minute timeframe. You can see how direction can impact the resulting photo. Photo 5 was in a meeting room with overhead lighting. Photo 1 ~  Make sure the light is toward or at least a 45 degree angle to your face. Th...

As the New Year begins, it is the perfect time to evaluate, renew and refresh you branding and marketing materials. This should include your written content as well as your visuals such as video and photographs.  Both should clearly reflect your branding image.   Last year, I decided to add videos into my Branding mix.  I had planned to use them for several scheduled promotional opportunities.  The videographer and I had a prior general discussion, but in retrospect, not thorough enough. I didn’t have experience with this medium and process and frankly, didn’t know what to ask. The results were misaligned with the outcome I envisioned and they didn’t meet my quality expectations.  It was an expensive lesson. The purpose of this article is to provide you with guidance and preparation when photography is involved in your branding and marketing plan.  Here are 5 important steps that will result in a successful photography branding session. Be Clear ...