Top 14 Productive Ways to use Corporate Event Photography Part 1 of 2


 (Part 2 Will Cover How Pre-Event Planning will Enhance the Results of Corporate Event Photography)

The original title of this article was 'Where do your event photos go to die?' It seemed a little harsh. Practically speaking, though, I know that most photos taken at an event will end up in a digital boneyard. Why?

Because...
    • Organizers don’t know what to do with them
    • The person responsible is too busy to follow-up
    • The company may lack a marketing perspective
    • The company uses stock photos. One hopes it doesn’t show up on a competitor’s website, just sayin’! It’s been known to happen.
    • A strategic plan wasn't put into place prior to the event 
    • Finally, Who cares! Wow.
I have to confess that when I produced events in the 90’s I didn’t have photos taken. That was before the ubiquitous availability of digital photography. Do I wish I had?  You bet because there are so many relevant and valuable uses for the photos from events. Let’s go through some here.

Where to use your event photos:
  1. Social media
  2. Company website
  3. Marketing materials: print, articles, signage and any promotion
  4. Table top albums for an impressive front office
  5. Albums given to key attendees/VIPs - reminder of their participation, or showcase an individual or group
  6. Memories - hopefully good!
  7. Company wall decor (wall of fame)
  8. Sales presentations
  9. Branding
  10. Event marketing
  11. Document the environment for future sponsor sales
  12. Document event expenses
  13. Justify a bigger event budget
  14. Employee recognition and motivation
There's a lot to consider that will impact the planning stage. It's REALLY important to determine how you'll use them as it will impact the photographers strategy for what equipment to use, setup for fixed location photos, photo orientation, file sizes, printing, location restrictions and more. It's as important to make sure you have a plan which we will cover in our next Tip Tuesday. Enjoy the process! Linda


Comments

Post a Comment

Popular posts from this blog

Everyone Else Is Posting A New Headshot. Are You?

Image
  How did you feel that last time you posted a new professional headshot? I'm guessing pretty good. What I've noticed on social media is when a client posts a new headshot the comments like these start to explode.                                                        Love it Gorgeous Wow You're so pretty Very professional... You look younger than ever Fabulous as always only more so... Awesome So handsome. Keep up the good work. You're looking good... Who took that photo? I want to look like you. When I read the comments and see clients' social media likes it's an endorphin rush. There are so many reasons why you'll want to update your headshot.  It will attract new viewers. Have you ever bought a book twice because the cover was changed? You get the idea. An updated headshot will keep you in front of clients and prospects so you're top of mind when they need you, your services or products. A current headshot contributes to your authenticity. When I mee
Read more

How many faces can you make? A headshot story!

Image
I think a lot about headshots. I think about what's best in a headshot and can come up with a dozen ideas that suit me but maybe not you. What it boils down to is that your headshots reflect your personality, supports your story ~ all while it projects your brand. We live in a visual world. Professional photography has never been as important as it is right now when communicating with prospects and influencing your market. You are the literal face of your business and you want your prospects and clients to know who you are. Building a robust library of photos is key to maintaining a fresh portfolio of flexible visual assets. It is useful to have more than one headshot taken during a session. That provides flexibility for when and where to post your photo. It's an opportunity to always have something new to post and update your followers and clients on social media, place on  business cards, press releases, brochures, announcements and more. Decide what works best f
Read more

3 Bright Ideas For Better Visual Branding During Virtual Meetings

Image
  In the past, I've written a lot about virtual meetings and the visual impact on your brand.  As a  virtual photographer , my eye starts to recognize opportunities for improving how you appear at a virtual meeting.  The tweaks are subtle.   Following are the three next level suggestions for improving your image during a virtual meeting.  💡Color of light. The most common color on an attendee's face on a virtual meeting is yellow, followed by orange. That often means the lights used are incandescent. Solution: Soft white lights are a good solution. A techie option is to go for a light rated close to 5500k (kelvins), a neutral. Many ring lights have options that include Warm White, Cool White, and Daylight. 2. 👀 Glasses. I wear them. Half of my clients do as well. They are a challenge. Solution:  Look straight at the screen. Do not have the screen positioned so that you have to look up. Have lights slightly above your screen and to either side if you have multiple light options
Read more